Jae Young Choi
[STUB] ์ด์ข ์ ์ ๋ฐ์ฌ ๋ผ์ธ. Bayesian mixed-logit + ์์ฅ ์๋ฎฌ๋ ์ด์ ํจํด์ ๋คํ ๊ณต์ ์. ๋ํ ์์ : Ex-ante Simulation of Mobile TV Market Based on Consumers' Preference Data (mobile TV ์์ฅ ex-ante), ๊ทธ ํ tablet PC ยท IS adoption ยท multivariate probit ๋ฑ.
์ธ์ ๊ทธ๋ํ
1-hop ์ด์ 6๊ฐ
- ์ธ๋ฌผ 1
- ๋ ผ๋ฌธ 5
ํ = ํ๋/์ถ์ ยท ๋๋๊ทธ = ์ด๋ ยท hover = ๋ผ๋ฒจ ยท ํด๋ฆญ = ํ์ด์ง ์ด๋
์ด ๋ฌธ์๋ฅผ ๊ฐ๋ฆฌํค๋ ํ์ด์ง
๋ ผ๋ฌธ (5)
- A Forecast Simulation Analysis of the Next-Generation DVD Market Based on Consumer Preference Data
- Ex-ante Simulation of Mobile TV Market Based on Consumers' Preference Data
- Strategic Demand Forecasts for the Tablet PC Market Using the Bayesian Mixed Logit Model and Market Share Simulations
- Strategic Management of New Products: Ex-ante Simulation and Market Segmentation
- The Effect of New Media on Consumer Media Usage: An Empirical Study in South Korea